Imagine putting over hundreds of hours into perfecting your app, by designing it each step of the way, only to not get noticed and have average reviews? This is every app creator’s biggest fear that can be easily overcome with the help of App Store Optimization. This concept has taken up a good chunk of the spotlight as app creators and businesses are channeling a lot of their resources for their apps to perform and rank well in the vast market of apps. It has come to a point where paid advertisements, article mentions, and blog posts are just not enough to be recognized as 63% of apps are discovered in the app store. This way of discovery is popular amongst all smartphone users which lead all app creators to knock on the doors of ASO companies and avail their many optimizing services. From keyword recognition to periodic statistical reports, ASO services are here to increase app downloads and make app creators happy with high rankings.

The secret behind a successful app has always been app store optimization. The easiest way for a business to expand its reach is through apps, that need to have an impressive UI and provide great customer service. This, along with the app store optimization services can truly make an app stand out and achieve better rankings. One would wonder why ASO is necessary? This is because, year after year, with the increase in the number of apps, it is difficult for an app to stand out, to be clicked on and downloaded. It is at this point where ASO agencies step in and change things up with their strategies and services. ASO companies and their services are becoming more popular and highly sought after. They help in increasing the app usage and its downloads, by improving and optimizing the app. All of the best app store optimization services are based on app marketing strategies, which are formulated to make the app more visible. It is vital to conduct market research, to know exactly who the app’s target audience is and from there we involve strategies to do with keywords, presentation of the app’s description, icon, screenshots, and positive reviews and many more. Including the keyword in the title of the app, having a unique app icon and having impressive screenshots of the app are all important selling points to be noted that in turn result in good reviews, increased downloads, and happy customers. With over 2 million apps in the app market that are all racing towards being noticed, App Optimization and ASO companies have become more important. Through app store optimization services, an app can be noticed better and this improves rankings. These ASO companies help meet the app owner’s goals, by providing services that help increase rankings each step of the way. They also track and measure every single change that occurs to suggest the best solutions and services to their clients. Amongst the many services that vary in price and duration that is offered by ASO companies, the most important and best app store optimization services are:

• Keywords: this service is offered to identify the appropriate keywords related to the app in order to increase its chances of being found and downloaded.
• Analysis & Review: this usually includes services like Complete App Analysis, Competition Analysis, Keyword Research & Analysis, App Localization, and On-App SEO.
• On-App Optimization: in this section, ASO companies offer services to do with just the app. These services help to optimize the logo, description, demo videos, screenshots, reviews and category selection of the app.
• Off-App Optimization: these services are related to everything outside the app, that grows its popularity. This is done through citations, blogs, articles, guest posts, websites, FAQ forums, app review forums, etc…
• Reports: this service includes timely reports whose statistical insights can be used to improve the app.

Although app store optimization is the best solution for unpopular apps to grow and thrive, one must always remember that it takes time for results to show even if you are availing the best app store optimization services! It takes continuous researching, testing and experimenting to know exactly what drives people to your app and to understand what makes them download it. Investing your money into app optimization is fruitful and definitely worth the wait!