Introduction

“Marketing is enthusiasm transferred to the customer” – that’s what Gregory Ciotti said. He’s an eminent marketing strategist. However, he’s not the focus. The limelight is on his words. When an app is being built, the developer will do so to satisfy a certain purpose. They release it with high hopes on the Google Play Store and Apple’s App Store and wait, sometimes for an indefinite period to see whether or not their app climbs up the ranks and is shown as a top result to anyone who searches for the app.  

How to stand out?

There are different ways of distinguishing your app from other apps. A good method is by having a catchy name and title as well as metadata. Of course, the quality of the app cannot take a seat at the back of the bus. You should have a well-developed app with a catchy name because that resembles a good product. However, even after doing so if you don’t see your app climb up the ranks, you should definitely appoint an app store optimization company to look after the same.

What is an app store optimization company?

An app store optimization company has certain metrics using which they measure how an app is performing and in which app categories it has a chance of doing better. After the evaluation is done, they implement their tools on your app’s exterior so that it becomes a visually appealing piece. No, we are not talking about redesigning the app’s logo or changing the user interface of the app, but measures like implementing the right keywords into the app’s description, improving its metadata, maybe even changing the title a bit if there’s a need to do so.

What will an app store optimization company do for your app?

Here’s what they will do:

• Research keywords: Using the relevant keywords for your app is the #1 step to success. You cannot be an app that delivers food listed in the category of games. That’s just ridiculous. For example, if you are a food delivery app, then the app store optimization company will find the keywords that have the highest search volume for the food and food delivery category and implement it in your app description.
• Conversion rate optimization: People are attracted to things that catch the eye. If optimizing some visual elements of your app would mean making it more attractive, then the app store optimization companies will do just that so that more visitors actually install the app and check it out instead of just hovering around.
• Rank climbing: Appealing to a general audience is more difficult than appealing to a specific audience. Do just that by knowing in what categories your app has the potential to do more so that you can create your own playing field and taste the success for yourself!

Conclusion

An app store optimization company will leave no stone unturned to guarantee that success kisses your app’s feet. They are the masters of doing so so you can trust them with your eyes closed!