Five Revolutionary Methods To Transform Mobile Marketing
In the same way, marketers use search engine optimization for their exposure on the Internet, emerges a parallel mobile-specific strategy called app store optimization. The mobile marketing industry undergoes constant innovations in their tactics and strategies in a way to cope up with the rising competition and the constantly evolving app store ranking parameters. The unique algorithms of app search engines like Google Play, iTunes and Amazon App Store makes some kind of changes in their ranking algorithm in order to refine the way it shows up apps on various search results.
App Conversion Optimization
App conversion is one of the significant goals that every marketer target with their app. The conversion rate on your app can be optimized by providing convincing information about your app on various app store assets. The design strategy involved in the icon, screenshots, images and featured video on the app store have a great impact on driving customers towards installing your app. Your app icon is the first thing that takes the attention of the users so that it should stand out from other apps by representing how your app. The screenshots, images and featured videos you put on the app store page should be in a way that projects the key features that distinguish your app from others.
App Retention is a factor that most of the app marketers consider challenging to the unpredictable mobile consumer behavior. In order to maintain higher app retention, your app should be stand up to the unique requirements and expectations of the customers. With more the customers that retain on your app, more it will impact in the ranking of your app on top results on the specific app category buy ios ranking.
Positive Reviews and Ratings
There will be an increase in the reviews and ratings of your app with more users getting converted and retained.. Having a significant amount of positive users ratings and reviews on your app can be influential in convincing more customers to download your app. This is one of the fields that app marketers have less control over, however, there are various campaigns and strategies that can be implemented to boost reviews and ratings. Potential app marketers are following the trend of offering customers with reward coupons, free subscriptions or cash backs for giving feedback on their app. Another effective way is to buy ios ranking from an expert agency who will get real users to install, rate and review your app.
Language and Geography
In order to reach out the right audience in the geographical region that you targets, agencies are providing localization for the app store optimization. The language of your app store assets changed for particular markets so that your app appears in language and geography-specific searches and conveys your app features more effectively.
In addition to on-page app store optimization, there are many other off-page methods that can be possible for driving more traffic to your app. With the effective use of social media platforms such as Facebook, Twitter, LinkedIn, and Instagram your app can be marketed on a cost per install basis thus enabling faster conversions and longer user retention.