Digital Marketing is the new trend. Gone are the days where advertising was a means of paper and printed material. With digital transformation, marketing has gone online. This has opened up a lot of opportunities for companies and users as well.
What is Digital Marketing?
Digital Marketing is the marketing of products and services using digital technologies mainly with the use of internet. Social media, mails, blogs, videos. Basically, everything can be used for digital marketing. It also includes use of tel marketing and digital posters for the advertisement of the product or service. Companies have realised the potential of digital marketing and that’s why the late 2010 saw a rapid boom in the use of digital media for advertisement. The advantages are many to speak of. Firstly, it saves the cost of paper and banner printing. All those dollars spent on getting pamphlets printed is now being saved. It also helps the company to keep better track of expenses and the related outcome.
App Store Optimisation
Let’s come into the main thing now. The bulk use of Digital Marketing is being focussed on one single thing. Apps! Yes, Buy app reviews the applications that you use on your smart phone. Developers throughout the world have been using digital marketing to showcase their product and thus ultimately gain profits.
App Store Optimization is a fairly new thing and has been in trend for only 5-6 years now. But despite that the growth in this field has been spectacularly huge.
Let us understand what App Store Optimization is.
Generally speaking, App Store Optimisation is the process of improving the app’s presence in the App Store with the use of some practices designed to help your app appear more in the App Store. This term is applicable for the Play Store, Buy iOS reviews and iOS App Store as well as the Amazon Store.
How does it help?
Firstly, let us get you acquainted with the market scenario at the Play Store. The Play Store has about 3.5 million plus apps and this number just keeps on growing with each passing day. With so many apps in the Play Store, the competition is immense and it just keeps on getting worse.
When you optimize your app, you improve your app’s visibility in the Play Store. Confused on how it works? Let us explain. Say, you submitted a gaming app in the App Store. When your app is launched, it has a very low visibility in the Play Store. People would normally not know about your app unless you were smart and did some pre-marketing planning. In case you did not invest in marketing, your app is most likely to get a maximum of 100 downloads per week or maybe even less. This happens because when search for an app, the app which has more rating or more downloads come in the top of the list. For a new app, there are no chances to come at the top of the search list.
Now, when you add specific keywords to your app and optimize it according to marketing trends, you are increasing the chances of your app being discovered through a search query. Let’s say you added a keyword named Football. Now when people will search using the keyword Football, they will see your app. Maybe not on the top, but your app will definitely appear.
More Search Rating
The number of app downloads as well as the review of the app co-relate to the search rating of an app. In simpler words, an app with more number of downloads and with better overall reviews will have a better search rating. When people will search for an app in the iOS Store, they will see the app with better search rating. In short, more the number of downloads and better your app reviews, more is the search rating and more is your app’s presence in the app store. The number of download again is dependent on your app’s visibility which can be improved by improving the app ratings as well as reviews.
2017 saw the use of a relatively large number of methods to improve the app reviews. Before that, let us have a look in the iOS App trends of 2018.The number of app download co-relate to the search rating of an app. In simpler words, an app with more number of downloads will have a better search rating. When people will search for an app in the Play Store, they will see the app with better search rating. In short, more the number of downloads, more is the search rating and more is your app’s presence in the app store. The number of download again is dependent on your app’s visibility which can be improved by improving the app ratings.2017 saw the use of a relatively large number of methods to improve the app ratings. Let us have a look in the Android App trends of 2018.
You now know what App Store Optimization is and how it is helpful for your app. Let’s take a look at the trends of App Reviews in 2018.
By the end of 2017, there were around 3.5 million listed apps in the Play Store alone. Most of these apps belong to Gaming Category. Next comes social networking apps like Facebook, Twitter, Instagram, Snapchat and others. If we look into the market involvement, Social Media apps comprised of about of around 40% of installs and with that almost 80% of Android Smart Phone users have social media apps. In 2018, shopping apps are expected to be the trend setter with an exceptional performance by Amazon in the last quarter of 2017.
Coming to the App Ratings, let us first understand the importance of these ratings on your Digital Marketing Campaign. The performance of your app is determined by your app reviews and ratings. The better the rating, the better is your app’s visibility.
Developers are following new methods to improve their app reviews and app ratings. Starting from using digital forms to usage of social media to get their app the limelight, developers have tried almost every possible way.
Trends for 2018
Freelancing: To get more reviews on their app, Developers are hiring freelancers to provide good rating and to write good reviews for their app. This is one of the easiest way of getting more ratings and this is the reason for this process to be trending in 2018.
Management Firms: Like last year, Management firms are again a subject of interest when we talk about getting more ratings for an app. These firms prepare specific marketing and advertising strategies for developers, which looks after all of their app advertising interests. There are many creative ad agencies in Bangalore that can help you with it.
Web services: Some websites like app analytics.cc and many others allow developers to get more ratings through a customised plan. This method has been the talk of 2017 and this year too, this process will be many new comers to try this out.